Why We Work Together
VersantWorks partners with Lincoln Financial Group in the development and delivery of innovative internal communication strategies designed to engage, inform and align their geographically-diverse employee base with the goals of the business.
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What We Do for Lincoln Financial Group
VersantWorks developed the Lincoln Financial Group Employer Brand and provides ongoing workforce communications support across multiple initiatives, including the internal launch of the new Chief Life Officer external branding campaign, the implementation of an organization-wide HR information systems initiative, and support of Lincoln efforts within Diversity & Inclusion and Corporate Social Responsibility.
Communication tools include:
- Qualitative workforce research
- Strategic internal communications planning, consulting and coaching
- Employer Brand voice and promise, and related messaging
- Video concepting and production
- Photography
- Graphic design
- Event planning and support
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Worth Noting
In late 2009, amid the challenges of the great recession, VersantWorks developed the Lincoln Financial Group Employer Brand. Since its introduction in early 2010, the Employer Brand has served as a critical platform reinforcing Lincoln’s commitment to the culture and people that make it a vibrant and successful organization.
Learn about the development of the Lincoln Financial Group Employer Brand