Recruitment Marketing
The landscape of available recruitment marketing channels is constantly changing. To be successful, today’s recruitment marketing campaigns must carry an employer brand seamlessly through traditional and new media, while adapting to both electronic and print distribution. And as social networking Web sites continue to offer promise in targeting candidates, managing and leveraging their viral nature is proving to be a challenge.
Our Strategic Approach
We put ourselves in the mindset of your target candidates to better understand their perceptions, media habits and expectations. This allows us to deliver highly relevant and targeted recruitment marketing messages.
VersantWorks leverages our expertise spanning creative, interactive, media and consulting to deliver solutions customized specifically to meet your organization’s unique and evolving recruitment needs. We provide solutions that allow your organization to identify, target and recruit top talent through messaging and media to communicate your employer brand, resonate with best-fit talent and motivate candidates to take action.
Talent Profile Development
Talent profiles ensure that messaging, media and communication channels in your recruitment marketing efforts are relevant and resonate with the active and passive job seekers that are most likely to succeed in the positions you desire to fill. Through an online survey and follow-up interviews, VersantWorks identifies the qualities and traits of existing high-performing employees, as well as the key attributes of your organization that initially attracted top talent and motivates them to stay. Talent profiles work for both hard-to-fill positions and refining recruitment marketing efforts on a position-by-position basis.
Media Planning and Ad Placement
VersantWorks continually researches both conventional and unconventional media strategies for our clients. Our customized media plans incorporate traditional, grassroots and emerging media channels to ensure our clients' recruitment marketing reaches and resonates with both active and passive job seekers. Our media planning and advertising expertise span:
- Online (job boards, social networks, banner campaigns, etc.)
- E-mail and direct mail
- Print (newspaper, magazine, trade publications, etc.)
- Radio and television
- Outdoor and transit
Career Web Site Development
Our career Web site solutions focus on communicating an authentic employment experience through content and Web design that is both user friendly and mindful of the site’s ultimate purpose as a recruiting tool. We take pride in developing career Web sites that integrate an applicant tracking system and are intelligently designed and properly optimized for search engine indexing. Our services and deliverables include:
- Applicant tracking system research, review and integration
- Career Web site visual design, programming and hosting
- Content development, including copywriting, photography and video production
- RSS, job board and job aggregator integration
- Global domain name protection and management
Campus Recruiting
At VersantWorks, we know that the messaging and media choices for campus recruiting demand a level of creativity and a trend-awareness that reflects the unique culture and lifestyle of the target demographic. It requires a coordinated, multi-tiered marketing effort designed to increase student awareness of recruiting events, and connect target candidates, faculty and student organizations with your employer brand.
VersantWorks develops themed campus recruitment marketing campaigns that engage target students in our clients' on-campus recruiting efforts, all while creating excitement throughout each student’s recruiting experience.
Collateral Development
We develop recruitment marketing collateral that engages candidates, reinforces our clients' employer brands and distinguishes clients from their competitors. Collateral can be themed generally, or for a specific recruiting effort, such as campus, employee referral, alumni and diversity.
Whether your collateral needs include brochures, direct mail, posters, flyers, newsletters or branded giveaways, we can manage everything from the planning, designing and writing of a piece, to the final printing and production of your recruitment collateral.
Onboarding
VersantWorks offers employers marketing and communications expertise specifically tailored to the candidate and new employee experience. Our onboarding solutions are developed from VersantWorks' combined expertise in external recruitment marketing and internal employee communications.
The onboarding period begins with your initial contact with a candidate and continues through the interview process, offer extension and the first 18 months of employment. This period is critical to the long-term success and retention of the employee. VersantWorks offers you custom communication strategies that accelerate the cultural bonding experience during this onboarding period, resulting in higher productivity and engagement from your new employees over time.
Alumni Outreach
Since alumni are already familiar with their former employers, they tend to move quickly through the recruiting, rehiring and onboarding process, providing cost savings to employers. In addition, alumni outreach is a strategy that can be leveraged for hiring skill sets that may be unique or in short supply in a particular industry or geography.
VersantWorks offers focused alumni outreach strategies that allow you to identify and establish communication channels, rebuild and strengthen relationships and deliver targeted messaging to recruit, rehire and obtain candidate referrals from your former employees. Our alumni outreach solutions include:
- Alumni event promotion and coordination
- Alumni campaign theme development, including creative, messaging and collateral
- Custom alumni Web site development