
Dan Glickberg, Fourth Generation Owner, Fairway Market
Working with Versant has been a great experience both for me personally and for my company. Before starting Discover Fairway we had no experience in video production and relatively little experience with the Internet. It was an extremely difficult task to couple what our industry considers best practices with the uniqueness of the Fairway Market brand, but in launching Discover Fairway we believe we have created a Web site that delivers both of those aspects and will build enormous brand equity value for us. Although Fairway has fantastic brand awareness in the tristate area, with Discover Fairway we are leveraging our brand to reach out to a much broader audience.
I think one of the main reasons we were able to accomplish all of this was that we were working with some of the best people in the industry. Things have come along so quickly here that at our last video shoot, our third overall, not only were we able to shoot and edit 10 Discover Fairway webisodes, but we also cut six commercials, all in a three-day span. I do not think I could have finished that many video segments in that amount of time with anyone other than Versant.