Consumer Branding and Marketing At Versant, the brand rules. Why? Because it’s the foundation for every marketing message, the guide for every marketing plan. If your message and strategies are not guided by your own brand identity, you may not be maximizing your marketing dollars. Clients engage us for consumer branding and marketing for our expertise and depth. Through years of experience, we’ve developed a solid process for developing and managing brands that strengthen relationships with consumers. And, we’re a one-stop shop – cliché perhaps, but a decided advantage for our clients. When Versant integrates its unique branding knowledge with its full range of marketing services, including cutting edge interactive, the result is a powerful message, connecting with the right audience, in a meaningful way.
May 2008 A direct mail piece created by Versant for Strategic Healthcare Programs in Santa Barbara, California, received a Silver Award in the 2008 Aster Awards program. The Aster Awards honors effective healthcare marketing in North America.
May 2008 Versant is pleased to announce Kathleen Waterbury has been named Associate Creative Director. In this role Kathleen will lead all of Versant's broadcast production and writing needs. "Kathleen's passion for writing and producing effective marketing communications is a core strength," said Will Ruch, Versant CEO/Managing Partner. Waterbury joined Versant in 1997.
May 2008 The Creative Excellence Awards, a competition that honors the “best of the best” in recruitment advertising and draws more than 1,700 entries, announced that a VersantWorks' Flash presentation for The Thomson Corporation won third place in the non-print promotions division. As a winner, the presentation scored highly across several categories, including creativity and innovation, target audience identification, appeal and interest.
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October 2007 Versant was recently recognized by the Web Marketing Association with the following 2007 Standard of Excellence WebAwards: • Ruekert Mielke: Construction • Thomson Careers: Information Services Versant's interactive work for Plunkett Raysich Architects was also honored by Ektron as an Ektron All Star: Best Architecture Site. Click 'read more' for the full story.
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October 2007 Versant's work received three 2007 Milwaukee 99 Awards. Southeast Wisconsin Transit System and Miller Brewing Company Visitor Center were both recognized for their advertising campaigns by the Milwaukee Adworkers. Advertising industry judges from across the country selected the best of show and the winners in 99 categories for the Milwaukee 99 Awards. Click 'read more' for the full story.
August 2007 Versant Welcomes Brandon Meves Versant, a Milwaukee-based marketing communications firm, is pleased to announce that Brandon Meves has joined its account team as marketing coordinator. At Versant, Brandon will help the client service and new business teams plan and execute branding and marketing campaigns.
July 2007 Versant Recognized for Healthcare Marketing Excellence Versant's work in healthcare marketing has won three national awards: Versant won two Merit Awards in the 24th Annual Healthcare Advertising Awards for a direct mail piece and print advertisement created for Anodyne Therapy. The Anodyne Therapy direct mail also received a Gold Award in the Aster Awards, a national healthcare marketing competition.
March 2007 Versant Welcomes Laurie Vogt, Recruitment Account Manager Versant is pleased to announce that Laurie Vogt has joined its client services team as recruitment account manager. Laurie will be integral in helping clients with strategy and execution of recruitment plans.
July 2007 Versant Welcomes Three New Associates Versant is pleased to introduce three new members of its interactive team: Charles Collins joins Versant as interactive programmer. He will develop client Web sites and interactive applications. Kelly Rusk is an interactive project manager. Kelly will guide client projects through the Web development life cycle, acting as a liaison between clients and the Versant interactive team. Dan Zajork joins Versant as web developer. He is a 2007 graduate of Carroll College.
March 2007 Versant Welcomes Jonathan Wallace, Director of Interactive Versant is pleased to introduce Jonathan Wallace, Director of Interactive. Jon will lead several key initiatives including growing the capacity of the Versant interactive team and expanding Versant's interactive service offerings. Jon will also lead the Versant team, developing interactive strategies and tactics that communicate effectively and extend across a variety of online and offline media.
April 2007 Versant Welcomes Deneen Winchester, Quality Control Specialist Versant is pleased to announce that Deneen Winchester has joined its creative team as quality control specialist. Deneen will be responsible for quality control, print buying and traffic management.
January 2007 Versant Welcomes Theresa Richie, Executive Assistant Versant is pleased to announce that Theresa Richie has joined the firm as executive assistant. In her new role, Theresa will provide executive support in many ways, from meeting scheduling to coordination of company events.
June 2007 VersantWorks Wins Creative Excellence Award VersantWorks' college direct mail recruitment program for The Thomson Corporation won a First Place Creative Excellence Award. The Creative Excellence Awards (CEA) is an international competition that recognizes the very best employment and recruitment advertising based on effectiveness, visual impact and creativity. The 2007 Creative Excellence Award winners represent the world's best recruitment and employee advertising campaigns. Since 2001, Versant has been recognized with 20 Creative Excellence Awards.
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July 2007 Introducing Versant Video Versant is pleased to introduce Versant Video, a digital video offering that helps businesses bring their Web sites to life. Versant Video brings current video technology online, helping businesses create rich Web experiences that communicate key information. Click 'read more' for PDF.
July 2007 Versant Wins 2007 Compass Awards Versant's work for the WisDOT Marquette Interchange Project and the Milwaukee County Transit System received honors in the Transportation Marketing Communications Association's 2007 Compass Awards. "Bleep Bus," a television public service announcement for the Milwaukee County Transit System and an e-mail newsletter for the Marquette Interchange Project both received Merit awards. The Compass Awards recognize effective strategic marketing and communications in North American transportation and logistics.
May 2007 Plunkett Raysich Web Site Wins Bell Award Versant's Web site work for Plunkett Raysich Architects received top category honors at the Business Marketing Association's Bell Awards. The Bell Awards recognizes excellence in business-to-business marketing communications. Plunkett Raysich Architects' Web site traffic increased 30% in the first six months after the updated site was introduced. The site is helping the architectural firm grow its business, increase market share and attract top talent, with content that positions PRA as a knowledge leader. Key features include a client portfolio, testimonials, case studies, a blog, interactive FAQs, white papers, video and Webinars. View the award-winning Plunkett Raysich Architects Web site.
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January 2007 Versant Welcomes Ben Reed, Junior Web Developer Versant is pleased to announce that Ben Reed has joined the Milwaukee-based marketing communications firm. Ben joins the interactive team as Junior Web Developer. Ben will be responsible for HTML programming of designs and message direct, setting up and maintaining client and internal Web and database servers, as well as maintaining and developing measurements and Web Analytics reports. Click 'read more' for the full story.
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January 2007 Southeast Wisconsin Transit Systems Select Versant Versant was chosen by the Wisconsin Department of Transportation as the marketing firm for the Southeast Wisconsin Transit Marketing Project, a collaboration between the Department of Transportation and six regional public transportation systems. Versant, the incumbent firm, was selected to continue its work and was awarded the marketing contract following a public bid.
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January 2007 Students win Emmy for Transit TV Public Service Announcement Versant is pleased to announce that a public service announcement for the Milwaukee County Transit System, created in partnership with students at the Strive Media Institute, was recognized as a regional Emmy winner. The students' announcement, titled "Bleep Bus," was developed as part of a campaign to discourage teens from using profanity.
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December 2006 Web Launch: Milwaukee Rotary Club The Rotary Club of Milwaukee has a new connection to its members and the community via the Internet. Versant helped the Rotary Club build and launch its new Web site so that it can more effectively share its story.
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November 2006 Korre Johnson Named Senior Account Manager Versant is pleased announce that Korre Johnson has been promoted to Senior Account Manager. In this role, Korre will be responsible for leading key client relationships for VersantWorks, our specialty practice in employer branding, employee communication and recruitment marketing.
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October 2006 Transit Television Commercials win Grand Prize Versant's television commercials for the Southeast Wisconsin Transit Partners received Grand Prize, the highest award at the American Public Transportation Association's 27th Annual AdWheel Awards. This creative campaign, titled "Al's Gas & Pawn" was recognized for achieving increased ridership and public awareness. Click 'read more' for the full story.
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October 2006 Versant New Hires + Promotions Denice MacDonald is now Interactive Client Service Director. With a strong track record of developing effective online promotions and award-wining Web sites, Denice will lead Versant’s interactive team to create effective online communication tools. Elena Gomez joins the VersantWorks team as Recruitment Marketing Specialist. Lori Lanza joins Versant as Media Buyer / Planner. Tom Easter is a new student associate with the Versant interactive team.
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September 2006 Versant is pleased announce that Kim Lacina has been promoted to Account Group Director. Kim brings more than 20 years of experience to her new role, serving clients with a creative, collaborative, multi-disciplined approach. Click 'read more' for the full story.
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September 2006 Plunkett Raysich Architects Web Site Versant, a Milwaukee-based marketing communications firm, announced today that it has launched a new Web site for its client, Plunkett Raysich Architects, a leading architectural firm that specializes in planning and design of corporate/commercial, healthcare, educational, long-term care/residential, civic and religious facilities. Click 'read more' for the full story.
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June 2006 Two Associates Join Versant Versant is pleased to introduce the following new associates: Shawn Spartz, web solutions architect / programmer – With more than seven years of custom internet programming experience, Shawn will play a key role developing effective Web sites and interactive applications for Versant clients. Heather Goranson, marketing coordinator – Heather will help support Versant’s business development efforts through a variety of assignments. She is a 2006 graduate of Marquette University with a degree in Marketing. We welcome Shawn and Heather to the Versant team!
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June 2006 Versant Wins Five Healthcare Marketing Awards Versant recently received five awards for excellence in healthcare marketing. The Honewell HomMed Partner “Ready, Set, Go” Marketing Folder and Penny Direct Mail Piece titled “Would you invest this…” each received a Gold Aster Award and Healthcare Marketing Merit Award. In addition, Versant’s logo and letterhead design for Pediatric Diagnostic Imaging received a Bronze Healthcare Marketing Award. Click ‘read more’ for the full story.
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June 2006 Anodyne Therapy Selects Versant Versant has been selected by Anodyne Therapy of Tampa, Florida, to develop the firm's brand and build awareness for the infrared photo therapy healthcare manufacturer. Versant's support for Anodyne Therapy includes preparation and execution of materials to support a rapid go-to-market strategy, including development of literature, trade advertising, marketing support materials and a Web site. Click 'read more' for the full story.
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May 2006 Versant Wins Compass Award for Transportation Marketing Versant's work with the Wisconsin Department of Transportation on the Marquette Interchange Project public information campaign was honored with a Compass Award for excellence in transportation marketing.
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May 2006 Versant Web Site Honored with Webby The Webby Awards, the leading international honor for Web sites, today recognized the Versant corporate Web site as an Official Honoree. Created by the Versant interactive team, the Versant Web site was chosen for excellence in design, creativity, usability and functionality.
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April 2006 Four Associates Join Versant Versant is pleased to introduce four new additions to its client service team: -- Dee Johnson, account director -- Nicole Lenchner, senior account manager (New York) -- Jason Schultz, account manager -- Paul Seifert, account coordinator
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April 2006 Versant in the News: Healthy Workplace How does Versant maintain productivity, keep valued associates and build loyal client relationships? CEO / Managing Partner Will Ruch recently shared the "secrets" of developing a healthy workplace with the Milwaukee Journal Sentinel and FOX-6 TV news. Click 'read more' to view the Journal Sentinel article, or click on FOX-6 TV to view the interview.
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April 2006 Versant Wins Internet Advertising Competition Versant's interactive cost calculator for the Southeast Wisconsin Transit Partners won Best Interactive Application, Transportation in the 2006 Internet Advertising Competition. The international competition recognizes excellence in online advertising.
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April 2006 VersantWorks Wins Five Creative Excellence Awards VersantWorks' college and employee communications programs created for The Thomson Corporation were honored with five Employment Management Association Creative Excellence Awards. The international competition recognizes the very best employment advertising based on effectiveness, creativity and visual impact.
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March, 2006 Versant Makes Work Days Psychologically Healthy -- Communication, Mentors, Development Opportunities Are Key Versant received the 2006 National American Psychological Association (APA) award at a ceremony March 4th in Washington DC. It was the winner of the small for-profit business category. To view the full press release, click the READ MORE PDF icon below. To learn how Versant is helping clients to leverage a healthy workplace, click here.
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February 2006 Versant Interactive Partners with Ektron Versant and Ektron, Inc. have partnered to provide Versant clients with the Ektron CMS400.NET content management platform. The software automates many key site functions, saving time and money, and allowing Versant and its clients to focus on what's most important - developing sites that communicate effectively with stakeholders. Click ‘read more’ for the full story.
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January 2006 Versant Launches Wisconsin Lutheran College Web Site Versant launched a new and improved Web site for its client, Wisconsin Lutheran College. The site contains more than 1,000 pages of content, and employs a unique content management platform that allows non-technical staff members to easily publish, update and edit the site as needed.
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January 2006 Sterling Investment Partners Chooses Versant Versant has been selected by Sterling Investment Partners of Westport, CT, to develop and execute the firm's 2006 brand campaign, including strategy development, Web site design and content management system, advertising and marketing collateral and investor presentation materials.
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Versant Wins Transit Advertising Awards October 2005 Versant's work received two First Place awards for outstanding marketing at the American Public Transportation Association (APTA) 26th Annual AdWheel Awards. Versant's direct mail campaign for the Southeast Wisconsin Transit Partners and a children's activity book for Kenosha Transit both received high honors for generating increased ridership and public awareness.
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Versant Wins International WebAward September 2005 Versant was honored with a Standard of Excellence award at the Web Marketing Association's 2005 WebAwards. This international competition has recognized Versant's web site (www.versantsolutions.com) as one of the best corporate web sites on the Internet.
Beyond the Paycheck Versant is pleased to announce that it has once again been recognized with a 2005 Business Journal "Beyond the Paycheck" award. With a specialty practice in employee communication, Versant knows how internal practices can enhance business performance. Click here for the full story. Get Versant CEO / managing partner Will Ruch's perspective in his blog entry, Eat Our Own Cooking.
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June 2005 Versant is pleased to announce that Nancy Woltzen has been promoted to Vice President. In this role, Nancy will lead VersantWorks, our specialty practice in employer branding, employer communications and recruitment marketing.
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April 2005 VersantWorks has once again been honored at the annual Employment Management Association (EMA) Creative Excellence Awards, an international employment recruitment advertising competition. Versant received a total of five awards for the “Jump to Success” college recruitment campaign created for The Thomson Corporation, including the Grand Prize for the college communications category. The campaign was recognized for effective communication, visual impact and creativity. For details and trade show highlights, click here to visit the VersantWorks EMA blog center.
Versant is pleased to introduce Korre Johnson, Director of Recruitment Marketing. Korre will lead the Versant recruitment marketing team, helping clients with strategy and execution of recruitment plans.
Versant is pleased to announce the launch of their new web sites. Versantsolutions.com, Versant's main web site, offers visitors a full array of strategic branding and marketing communication solutions. The firm used advanced web technology to showcase client work as well as ready access to white papers, case studies and metrics. A multi-author blog is also available with additional access to timely information and opinions on business strategies related to consumer, employer and business branding. Versantworks.com represents the firm's specialty consultancy in employee communication and recruitment marketing covering issues related to employer branding, workforce communication, diversity and more. Visitors will have access to timely resources in client case studies, metrics and research aiding them in attracting, engaging and retaining high performing employees.
Will Ruch's audience had to look no farther than the surrounding tables Thursday to see the changing face of the work force.... Ruch, who's chief executive officer and managing partner of Versant, a Milwaukee-based marketing and communications firm, addressed the topic at the 14th annual Envision luncheon. Click below to read more... Click here to view the video presentation and access a downloadable executive brief. Click here to view the Milwaukee Journal Sentinel summary article "Diversity at Work Celebrated."
March 2005 As Versant grows, we continue to seek guidance from our trusted Board of Advisors. Versant is pleased to announce that two highly respected professionals have joined our Board of Advisors. Their individual areas of expertise add to our Board’s depth of knowledge and experience. As members of the Board, these two experts will work with Versant’s leadership to provide strategic input and help position the company for future growth and success. Christine Rodriguez - Christine is president of Christine G. Rodriguez Consulting. Before forming her own company, Christine was vice president of state and community relations for Rockwell Automation. Among her many accomplishments, Christine recently co-chaired the 2004 United Performing Arts Fund campaign. UPAF is one of the nation’s largest arts funds. Brandon Adams - Brandon is president / executive creative director of G Communications, Inc. and a national diversity communications consultant. Brandon has shared his expertise with a variety of organizations including Deere & Company, Harley-Davidson, Johnson Controls and the National NAACP Convention planning committee.
November 2004 Versant is pleased to announce that it has been selected by Voss Jorgensen Schueler to enhance the firm's brand. Versant will partner with the VJS internal marketing team to develop effective marketing strategies and tools. Voss Jorgensen Schueler is one of Wisconsin's top ten general contractors.
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January 2005 The United Performing Arts Fund (UPAF) has selected Versant to develop advertising and marketing materials to support its 2005 fund raising campaign. This will be the third year that Versant and UPAF have worked together to achieve the organization's fundraising goals. Based in Milwaukee, Wisconsin, the United Performing Arts Fund works to foster, grow and advocate financial support for the performing arts. See portfolio for creative examples.
January 2005 Versant is pleased to announce that Strategic Health Partners (SHP) has chosen Versant to support its 2005 marketing initiatives. Versant will provide consulting and strategy development for the healthcare data services firm. In 2004, Versant helped SHP refine its brand identity and marketing collateral. SHP is headquartered in Santa Barbara, California.
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February 2005 Versant was recognized as one of the Best Places to Work in Southeast Wisconsin by MRA - The Management Association, Inc. and Milwaukee Magazine. As a communications firm with a specialty in employer branding, employee communication and recruitment marketing, Versant strives to create a positive, productive and fulfilling environment for its associates.
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